May 17, 2011
Being a football (or soccer) fan for many years, it’s been nice to see a growing worldwide commitment to kicking racism out of sport over the last few years. This is a nice campaign for Asics from advertising agency Babel Sao Paulo highlighting Brazil’s commitment to the campaign.
Made with striker Loco Abreu it shows him wearing two different Asics boots, one black and one white. Loco Abreu played with the black and white boots in a classic match against Flameng, with national cable-tv broadcasting the whole 90 minutes in prime time.
View the campaign or take a look at the ad below.
