Jun 9, 2011
We all know there are many, many worthwhile causes to donate to, but the problem is, many of us just don’t do it. Maybe it’s because we don’t know which one to give to. Perhaps it’s because there isn’t a strong enough message or reason to donate. Charities have been trying to boost donations for years and on the whole, we all give what we can, when we can. But some of these charities have gone one step further with their advertising campaigns, creating messages and methods for giving that you simply can’t ignore, like the ones shown below for organisations such as UNICEF.
Instead of just sending the message out that they need money, they offer the chance to give any spare change you have, right at that moment in time. Based around High Streets and Shopping Centres, this advertising works on an entirely different level and offers instant gratification to those who give.
Very creative but I’m sure that is also very effective. These are unique designs that can help raising funds. I saw something similar at a charity event hosted in New York by Yuri Mintskovsky but these are more attractive.