Oct 6, 2011
McCann Worldgroup has released a fantastic series of posters in their campaign
to promote ticket sales for the London 2012 Paralympic Games. These are great examples of the beauty of using illustration, movement and energy to bring an extra dimension into an advertising campaign. The posters perfectly illustrate the feeling and emotiuon that will be present at the games and featuring the striking illustrations of HelloVon.
Using sporting images of a whole host of Paraylmpians, including sprinter Oscar Pistorius, the posters portray an energy and excitement that can often be lacking in other sporting advertisements.