Jul 20, 2011
This “Small but Beautiful” campaign for Smart is a clever and highly original use of traditional billboard advertising, although somewhat unconventional.
Big billboards and big cars are bad for the environment. In keeping with the Smart Car’s low impact on the environment, these small but perfectly formed billboards were created by Toronto Advertising Agency BBDO Canada.
The images below show a great selection of the miniature sized ads in a variety of different locations that celebrate the beauty of being small in size but big in character.
