A showcase of creative thinking
Dec 29, 2011
Below are a collection of advertisements and in-store promotional material for Adidas, the largest sportswear brand in Europe and the second largest in the world (after Nike). Known worldwide for their 3 stripe brand, adidas have developed their identity over the last fifty years and their recent marketing and advertising campaigns have been some of the most...
Oct 6, 2011
McCann Worldgroup has released a fantastic series of posters in their campaign to promote ticket sales for the London 2012 Paralympic Games. These are great examples of the beauty of using illustration, movement and energy to bring an extra dimension into an advertising campaign. The posters perfectly illustrate the feeling and emotiuon that will be present at...
Jul 20, 2011
This “Small but Beautiful” campaign for Smart is a clever and highly original use of traditional billboard advertising, although somewhat unconventional. Big billboards and big cars are bad for the environment. In keeping with the Smart Car’s low impact on the environment, these small but perfectly formed billboards were created by Toronto...
Jun 23, 2011
DDB Paris have created this funky set of print ads for Fagor Brandt’s new Spoutnik Microwave. Fagor Brandt have completely transformed the traditional microwave and created an appliance that looks set to be the focal point of the kitchen of the future. The microwaves shown below in DDB‘s ‘Encounter’ ads are not your average appliances, and...
Jun 9, 2011
We all know there are many, many worthwhile causes to donate to, but the problem is, many of us just don’t do it. Maybe it’s because we don’t know which one to give to. Perhaps it’s because there isn’t a strong enough message or reason to donate. Charities have been trying to boost donations for years and on the whole, we all give...
May 17, 2011
Being a football (or soccer) fan for many years, it’s been nice to see a growing worldwide commitment to kicking racism out of sport over the last few years. This is a nice campaign for Asics from advertising agency Babel Sao Paulo highlighting Brazil’s commitment to the campaign. Made with striker Loco Abreu it shows him wearing two different Asics...
