Jul 20, 2011

This “Small but Beautiful” campaign for Smart is a clever and highly original use of traditional billboard advertising, although somewhat unconventional. Big billboards and big cars are bad for the environment. In keeping with the Smart Car’s low impact on the environment, these small but perfectly formed billboards were created by Toronto...

May 9, 2011

Billboards and other forms of outdoor advertising are often used to reach the maximum amount of consumers at a relatively cheaper cost than other forms of media. However, just because a billboard reaches a consumer does not mean a consumer pays attention to it. But once in a while, you come across a billboard that stops you in your tracks, makes you smile and...

Mar 7, 2011

Ireland play England in the final game of the Six Nations Rugby Tournament on March 19th 2011. This poster shown below is a call for the Irish supporters to get behind their team, get into the stadium, roar their heads off and create an uplifting atmosphere. It’s the biggest match of the tournament for Ireland as England, who always wear a red rose on their...

Jan 20, 2011

There are many new and wonderful forms of outdoor advertising, but the one that has seen some of the most creative treatments recently are road crossings. Everyone from orchestras to orthodontists seem to have realised that to get your message across to the right people is to put it right in front of them where they can’t avoid it. Below are a selection of...

Dec 27, 2010

Outdoor advertising is turning into one of the most exciting and innovative media in use today.  It has the ability to reach people 7 days a week where they live, work and play and the creativity used not only in the advertising messages but also in the execution is quite often breathtaking. Outdoor advertising is no longer limited to photographs on billboards,...