May 17, 2011

Being a football (or soccer) fan for many years, it’s been nice to see a growing worldwide commitment to kicking racism out of sport over the last few years. This is a nice campaign for Asics from advertising agency Babel Sao Paulo highlighting Brazil’s commitment to the campaign. Made with striker Loco Abreu it shows him wearing two different Asics...

Feb 8, 2011

Viral advertising describes any strategy that encourages individuals to pass on an advertising or marketing message to others, creating the potential for growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to as many people as possible. A well-executed and planned viral...