Jan 16, 2012

Never judge a book by its cover. That’s what everyone says, but to be truthful, we as creative designers will almost always judge a book by its cover, especially when they are as beautifully designed and packaged as the ones shown below. After all, the cover is usually all we have to go on when we’re deciding what will enthrall and excite our...

Oct 31, 2011

A great example of themed design for Fanta in their latest packaging for the Halloween festival. Using the Fanta Crew characters, such as Kimmy the Witch and Andy the Vampire, posing in their Halloween costumes, it brings out the fun of the Fanta brand and is a great marketing strategy for one of the world’s premium brands. Designed by Stag & Hare of...

Sep 12, 2011

The packaging shown below is for 3 different types of parmesan cheese from the ‘The Deli Garage’ range, a food label that supports small manufacturers of delicacies with a whole range of really creative packaging ideas. The cheeses are shaped like oversized pencils, where the “leads” contain three different flavours of cheese. With the sharpener...

Jul 13, 2011

Innocent Smoothie’s new recipe book, entitled Hungry? is one of the best and most fun recipe books on the market. The book is aimed at families with small children and there’s plenty of fun stuff for kids to enjoy, with great tips for parents on how to make food and drinks enjoyable while saving a little money along the way. The photography by Clare...

Jun 29, 2011

The humble barcode has been on our supermarket shelves and packaging since the early seventies. In this time, little has changed to the black and white stripes adorning everything we buy, until recently. We are now seeing little bits of creativity shining through to give the somewhat mundane barcode a new lease of life. Just because the barcode is only a small...

Jun 19, 2011

With an embossed image of two moons setting over the silhouette of a far away planet and two hands clutching a lightsabre, this exquisite packaging of The Jedi Path, a limited edition Star Wars book, is truly something to behold. Press the button on the bottom and, in a flash of light and sound effects, the doors slowly open and the book within rises on a...