Feb 8, 2011
Viral advertising describes any strategy that encourages individuals to pass on an advertising or marketing message to others, creating the potential for growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to as many people as possible.
A well-executed and planned viral campaign can achieve thousands of unique views within a matter of days. A successful viral not only communicates your message to your audience, but it actively propagates it to their friends and colleagues.
The examples below are wonderful pieces of viral advertising offering a creative and humorous approach to what is a rapidly expanding medium.
