Dec 10, 2010
This is one of the best ideas we’ve seen for a long time. It’s a flat box that is engineered to pop up into a cube and advertises a security system. It’s slipped under doors or posted through letterboxes. The effect is that when someone walks in, they see this huge cube in their apartment that says “Breaking into your apartment is easier than you think.”
This is absolutely genius, simple yet extremely effective (and somewhat disturbing how easily it works).
