Jun 2, 2011
New York agency Beattie McGuinness Bungay have created a product that provides vital health information to new mothers while also being used as a baby’s blanket.
Named the Information Blanket, it was created when Beattie McGuinness Bungay took part in Unicef’s global initiative, The Future of Health. It has all the information needed to give newborn babies the best chance of survival, including a growth chart, breastfeeding and vaccination frequency, high temperature alert, doctor’s appointment reminder and a list of illness warning signs.
Beattie McGuinness Bungay are launching the blanket in Uganda, where the mortality rate in infants is amongst the world’s highest. Together with the Shanti Uganda Society, they are helping to deliver the blanket to as many new mothers as possible. In the future, they aim to roll out the Information Blanket to parents of newborns in under-developed countries worldwide.
The information blanket is a further step of technology in newborn care and survival. I have not seen it as yet but beleive it to be very useful and informative to parents. I would like to know if there is an outlet for this product in India