May 11, 2011
Advertising agency Leo Burnett Colombia have created a unique and memorable gift to commemorate and celebrate the World Wildlife Fund’s 50 years of environmental conservation. The gift has been created as a Direct Mail piece in the form of a living calendar. It is a stunning piece of design that reflects the WWF’s cause and it aims at changing the perception of what we all can do to look after the planet. A WWF representative explaines the theory behind the creation of the living calendar. “By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday”.
